Portfolio
Bhoomika Branding
The Women’s Day Awards is a special initiative by Eastern Condiments Pvt Ltd to recognize and celebrate the achievements of women who have inspired and motivated others with their extraordinary accomplishments. This award is a tribute to the spirit and determination of women who have made a difference to the lives of others or to society at large.
To promote this event, I designed a range of posters and marketing materials that captured the essence of the awards. The posters featured striking visuals of successful women in various fields, along with inspiring quotes that highlighted their achievements. The marketing materials were designed to reach out to people from all walks of life, and to encourage them to nominate women who have made a difference in their lives.
I worked closely with the marketing team to create a comprehensive campaign that included print and digital media. We used social media platforms to reach out to a wider audience and encouraged people to share their stories of inspiring women. The response was overwhelming, and we received an incredible number of nominations from across the country.
The award ceremony itself was a grand event, with prominent women from various fields in attendance. We presented awards in several categories, including business, sports, education, and social work, to name a few. The event was a great success, and it was heartwarming to see so many women being recognized for their exceptional achievements.
Overall, this was a truly inspiring project to work on, and it was an honour to be a part of an initiative that celebrates the achievements of women and recognizes their contributions to society.
Social Media Creatives
Social media marketing is a powerful tool for businesses to reach out to their target audience and increase brand awareness. As a Social Media Strategist, my role was to plan, implement, and monitor the company’s social media strategy. I created and curated content that was engaging, informative, and aligned with the brand’s values and message.
I also kept track of the latest trends on social media platforms and designed creatives that resonated with the audience. For festival seasons, I designed special campaigns that were tailored to the occasion and helped the company stand out in a crowded marketplace.
By consistently posting high-quality content and engaging with the audience, I managed to increase the company’s social media following and drive traffic to their website. This, in turn, led to an increase in sales and revenue for the company.
Overall, my social media marketing strategies played a crucial role in helping the company grow and establish a strong online presence.
Brand Identity
Brand identity refers to the visual representation of a company, including its logo, color scheme, typography, and overall style. It plays a vital role in building recognition and trust with customers and creating a consistent and memorable brand image.
As a designer, my approach to creating brand identities involves a deep understanding of the client’s vision, values, and target audience. I start by researching the industry and competitors to ensure that the design is unique and stands out in the market. Then, I work closely with the client to develop a brand strategy and visual style that accurately represents their brand identity.
One of the ways I have managed to make designs that meet clients’ needs is by conducting thorough consultations and understanding their objectives, preferences, and target audience. I use this information to create multiple design concepts and work closely with the client to fine-tune the chosen design until it meets their satisfaction.
By creating brand identities that are visually appealing, memorable, and accurately represent the client’s brand, I have helped businesses establish a strong brand presence and increase their market share.